The awards will be judged by a panel of industry leaders and experts in a rigorous two stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide winners.

Dawn Anderson

Lecturer in Digital and Search Marketer, Researcher & International SEO Consultant, MMU |

Dawn Anderson is a digital marketing lecturer and researcher at Manchester Metropolitan University, international conference speaker and has an international SEO consultancy,  Move It Marketing. She has been in SEO for 10+ years and works with leading brands providing digital marketing strategy across a number of sectors including travel, gaming, legal, insurance and food and nutrition.  She is also a UK Search Awards Judge.

Tom Armernante

Head of SEO, Matalan Direct |

Tom Armenante is the Head of SEO at, the online-only furniture arm of Matalan. His role is to oversee the organic search for both the Matalan and sites and aid the internal teams in driving e-commerce performance.

Prior to Tom’s role at he worked at the award-winning SEO Agency, Branded3 where he helped to formulate the search strategy for some of the UK's largest brands. Tom's experience spans a variety of sectors including outdoor fitness, home renovation and financial comparison.

In his spare time he likes to put his knowledge to good use and is focussed on continuing the successful growth of his niche e-commerce site Gocableties

Lilian Ashton

Ecommerce and Digital Business Consultant, Optident Ltd |

Liliana is an expert in digital business and, through her own digital consultancy company, she is currently engaged by Henry Schein to define and deliver a number of pioneering digital projects for the group.

Ashton offers UK Digital Experience Awards judging panel her extensive experience working in the global Digital Business and Marketing Industries for over 15 years gleaned from international roles at Amaze PLC, Blast Radius, Guardian Media Group and her own company, LA UK Consulting Ld.

Liliana has a wealth of international experience in the leadership of digital teams including interactive advertising, online marketing, large content management implementations, website design & build. Through her work she has lived, worked and study in England, Germany and in South America, putting her in a key position to assess entries to this award with an international point of view.

She has, in the past, been involved in submitting and attending a number of digital awards which offers her an insight into the submission process and is now keen to collaborate with this special Marketing Award celebrating the excellence, creativity and achievements of the marketing industry in the North.

Liliana’s industry and client experience extents across a range of business including Digital and Traditional Media, Professional Services, Education, Automotive, Entertainment sectors, International Cosmetic Industry and Beverage.  

Her academic qualifications include qualifications in International Business and Marketing, an Honours degree in Computer Sciences with Distinction for her final thesis. Certification in High Performance Leadership at Oxford University and is currently completing the last module of a Master programme - MSc in Strategic Leadership and Change Management at Manchester Metropolitan University. 

Andy Barke

Industry Head, Google UK |

Managing the Google Manchester office and all the agency relationships that go with that.

Ben Bisco

Head of Digital, JD Williams |

In digital since the early 00s, Ben has a wealth of experience across channels and sectors. He cut his teeth in a specialist search agency, then joined a media agency to set up a search offering from scratch, went on to deliver digital strategy for a full service brand agency and finally leapt to the other side of the fence to go client side. Now, he’s delighted to be part of the team at JD Williams helping grow some amazing brands.

Martin Bryant

Community Editor, The Next Web |

The Next Web, a global technology news website. Based in Manchester, he is also part of the founding team behind SpaceportX, a workspace and events venue for tech entrepreneurs and startups. He is a member of Manchester Digital‘s council and regularly discusses technology on the BBC and Sky News.


Tom Cheesewright

Founder Of Applied Futurism Practice Book of the Future |

Tom Cheesewright is the founder of applied futurism practice Book of the Future, helping organisations to see, share and respond to a coherent vision of tomorrow. Tom followed a degree in Mechatronic Engineering with 14 years in the tech industry, working with global brands such as BT, EE and IBM, and subsequently founded a series of technology-driven companies. Most recently he co-founded venture-backed big data analytics start-up CANDDi (, of which he remains a shareholder.

Tom is a frequent presence on TV and radio, appearing as the resident futurist on Channel 4's Sunday Brunch and across the BBC from the Breakfast sofa to World Business Report, and as a regular contributor to 5live and Radio 4. 

Elizabeth Clark

CEO, Dream Agility |

Elizabeth Clark is the CEO and co-founder of Dream Agility. She is an international conference speaker, bestselling author, tech champion and winner of the 2014 FDM everywoman in Technology Award.

Dream Agility is a patent-pending, award-winning second generation ad tech company. Its cloud-based platform sits between the merchant site and Google, Bing, eBay and so on, optimising data on the fly and making net profit-related bid recommendations delivering significant uplift for retailers.

Based in Ramsbottom, the company is a Google Premier Partner and, during 2016, has won EMEA Google Partners Award for New Business, Northern eCommerce Award (Innovation), Northern Stars Winner and Digital Entrepreneur Award (Digital Business).

Dream Agility remains at the forefront of its sector and has recently secured the first ever cross-faculty Knowledge Transfer Partnership between Manchester Business School and University of Manchester, Department of Engineering, on a machine learning/neural networks project to enhance their platform.

Neil Costello

Head of Marketing, Atom Bank |

Over 5 years in senior client-side financial services marketing roles. Not that long ago awarded the Marketing Academy's inaugural scholarship & embarked on life changing leadership development programme for the 20 fastest rising UK marketing leaders, client & agency-side. Nominated 2015 Financial Services Marketer of the Year. 

Mike Deyes

Head of Digital Communications for the University of Liverpool and a Chartered Marketer |

Mike joined the University in 2008 from Manchester Metropolitan University where he was the Internet manager, responsible for all digital activity.  Prior to joining MMU, Mike spent a number of years at two national charities working on award winning fundraising and media relation campaigns.

Arianne Donoghue

Digital Marketing, |

Arianne Donoghue is the Digital Marketing Manager at Having started off her digital career client side in 2006, she’s worked for both agencies and brands in-house, specialising in search. She is now back client side delivering paid media digital strategy for leading holiday comparison site

You might see her at a conference where you’re welcome to chat with her about her love of knitting and F1 (as well as all things digital), although you’re more likely to see her trying to make her way up Yorkshire’s hills on her small-wheeled Brompton bicycle.

David Edmundson-Bird

Principal Lecturer, Digital Marketing & Enterprise, MMU Business School |

David Edmundson-Bird is a proper old-school dot-com casualty from 2001. Currently Principal Lecturer in Digital Marketing Communications and Director of the Econsultancy Masters Programme at MMU Business School, David is also the founder of MMU Agency Life. He has enjoyed several spells in UK academic institutions as well as senior management and non-executive roles in the private digital media sector.


Dr Aleksej Heinze

Co-Director, Centre for Digital Business, Salford Business School |

Aleksej is a senior lecturer, author and researcher in the area of digital marketing. He is also Head of the Advisory Board at SEMTA (Search Engine Marketing Trade Association).

Being a pragmatist, he believes in innovation in practice and hence in addition to his academic activities he works with real businesses. He has a breadth of experience working on projects with both small local organisations and large internationals such as the development of an international community of digital marketers of the future - #passion4digital

Stephen Kenwright

Director of Search, Branded3 |

Stephen is director of search at St. Ives Group-owned Branded3 – the best large SEO agency in Europe according to the 2016 judges of the EU Search Awards – and is responsible for owned media, including search, content and analytics.

Writing weekly for the Drum Magazine, Stephen has presented at more than 100 industry events since joining B3 in 2012 and now organises the SearchLeeds conference, hosting hundreds of marketers from around Europe every year.

Herb Kim

Chair, Tech North & Founder, The Thinking Digital Conference |

Originally from Brooklyn, NY, Herb is best known as Founder of the long-running Thinking Digital Conference. The 8th Annual Thinking Digital Conference takes place in May 2015. In addition to Thinking Digital, Herb is the founder of the TEDxLiverpool, TEDxManchester, TEDxSheffield and TEDxNewcastle. He is a Board Director for Tech City UK and an advisory board member for branded content agency Captive Minds in London.

In 2010, the Guardian included Herb as part of their MediaGuardian Top 100 list of newsmakers and influencers. In 2011, Wired Magazine named Herb as part of the Wired 100.

Herb earned his MBA from the Wharton School of Business and his undergraduate degree from Princeton University. He moved to the UK in 1997 and currently resides in Liverpool and works in Newcastle. He’s a proud father to a 9 year old daughter.

Mark Kuhillow

Founder of R.O.EYE |
Starting his career on 1994, Marks media roots are firmly planted within the offline direct response world, moving online in 1999. Seeing the opportunity to apply a digital direct response agency model to affiliate and performance marketing campaigns, Mark founded R.O.EYE in 2004.
Now seen as the largest specialist in its sector, R.O.EYE counts the likes of HMV, Best Western and Jessops amongst its clients.

Katrina Michel


Katrina is currently employed as Chief Executive of Marketing Cheshire, the Destination Management organisation for Cheshire and Warrington.  Katrina has a strong marketing and business development background. She started her working life in the public sector at the Foreign Office before moving into marketing roles at Ogilvy and Cheetham Bell before taking Cheetham Bell into the WPP group to revive the J Walter Thompson Manchester office. Latterly in her own consultancy roles she has worked on projects for American Express and Unilever

Neil McKay

CEO, Endless Gain |

For more than 15 years, Neil has been helping businesses here in the UK, Europe and USA grow their online profits.

He started his career at publisher Media Ventures Group (MVG), helping to build and sell Global Media GmbH to private equity firm The Carlyle Group before leading the UK acquisition of Bigmouthmedia (now part of DigitasLBi). He later led Lakestar Media to success before it was acquired by McCann Worldgroup in 2012.

Neil’s latest venture is Endless Gain – a Conversion Optimisation Agency which launched in January 2016.

Jack Norell

Digital Marketing Consultant, Forward3d |

Jack has spent the past 11 years helping enterprise websites do technical optimisation, develop user engagement strategies, coordinate marketing channels, and using great (and not so great) content to turn browsers into customers. He's worked with market makers and challengers in ecommerce, travel, finance, luxury, and publishing. Today, he works at Forward3D, Europe's largest independent digital agency, as a consultant.

Paul Morris

Digital Strategy Director , PZ Cussons |

Paul Morris, Digital Marketing Director, PZ Cussons 

Leads the Global Digital Marketing: strategy, consumer experience, technology/advertising adoption and digital capability development for PZ Cussons.

Before PZ Cussons Paul has 15 years experience of working both client and agency side with brands including the Co-op (from Funeralcare to Food), Wickes, Laterooms, McCann, Silverstone, Cash Generator, Park Resorts and Intercontinental Hotel Group,

Anna Wilson

Head of Digital, Tangerine |

Anna focuses on developing and implementing integrated digital strategies that achieve meaningful and measured results for clients, whether that be sales, SEO, brand building or crisis management, Anna has led teams to develop innovative and award-winning strategies that stand out for both their insight and measurable return for clients including: Reebok, Pizza Hut Restaurants, British Gypsum and Yorkshire Bank.


Erin Portsmouth

Head of Communications and Engagement, NHS Chorley and South Ribble CCG / NHS Greater Preston CCG |

Erin has worked in the PR and communications industry for more than twelve years, formerly in consultancy working on a range of consumer, B2B and community clients, but for the past six years in the NHS.

She is currently Head of Communications and Engagement for two NHS clinical commissioning groups in Lancashire, where she also has portfolio responsibility customer care, patient experience, organisational development and equality and diversity.

An award-winning and CIPR Chartered Practitioner, she has served on the CIPR North West Group Committee for ten years, holding all posts including a three year term as Chair.

Claire Twohill

Head of Digital, Cirkle |

Claire is Head of Digital at Cirkle, joining the agency in July 2015 from Havas Worldwide London where she was Head of Social Media. Claire is the driving force behind Cirkle’s integrated digital offering across its consumer and trade teams and is an accomplished digital heavyweight with a proven global track record in creating award-winning digital and social media campaigns. Claire’s client experience includes Google, You Tube, V05, Evian, the happy egg co., Durex and Dulux.

Karen Webber

Marketing Director, Axonn |

Karen Webber has worked in marketing for the past 15 years. She is currently the marketing director at content marketing agency Axonn Media. She is also a consultant for the exciting startup Fanmoji, makers of emoji keyboard apps, and a Women Directors ambassador. 

Pete Young

Head of Digital, Mediacom |

Somewhat of a veteran in the digital industry having worked in the industry since the start of the millennium, Peter has a wealth of experience across the digital spectrum, having worked for a number of the regions largest media and digital agencies including Connectpoint (now Amaze), MediaVest (now iProspect/Carat) and more recently MediaCom.

Peter has been involved in a number of North West events including being a founder member of MancSEO and Sascon, as well as supporting wider regional events such as the UK Search Awards.