Judging Criteria

THE JUDGING PROCESS

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists. 

Judges will meet to discuss the highest scoring entries and then agree the winner for each category.

The awards will be judged by some of the biggest names in digital marketing for our judging panel.

 

JUDGING CRITERIA

CAMPAIGN AWARDS

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between November 2016 – November 2017.

Each entry must include information under the following headings:

·      Objectives & budget

·      Target audience & strategy 

·      Creativity & implementation

·      Results & evaluation

·      Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down. 

 

DIGITAL TOOL / SOFTWARE AWARD

The judges will be looking for a clear description of a digital tool or software, with indication of budget. Judges will be looking for new features / tools added in the last twelve months for the software awards. They will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between November 2016 – November 2017.

Each entry must include information under the following headings:

·      Total Budget

·      Overview of the innovation / software

·      Why you think your product should win

Any entries that do not include information under all of these headings will be marked down. Please do ensure your entry or supporting material includes a demonstration of the digital tool / software either in the form of a video or online. 

 

TEAM / AGENCY AWARD

Judges will be looking for agencies or teams that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to digital marketing. Judges will also consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should focus on work completed between November 2016 – November 2017.

Each entry must include information under the following headings:

·      Details of the team / agency

·      Agency / individual objectives

·      Recent work example(s)

·      Recent achievements

·      Challenges and how these were overcome

·      Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down.

 

CONFIDENTIALITY

All material will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these. 

 
10 NOV 2017
Extended Entry Deadline
6 DEC 2017
Judging Session
7 DEC 2017
Shortlist Announced
31 JAN 2018
Awards Ceremony